Brand Identity & Art Direction
Fast food that satisfies the eyes and mouth! Pop Chick combines big flavours with mobile dining, with three main elements to drive its voice: the chicken, the spice & the wok! With its iconic look, it aims to serve up a taste of the east to the insatiable west.
It's vibrant colours set the tone for the taste; sensational, loud, textured and alternative. These fluorescents are a tribute to pop culture and aim to catch attention in seconds. The space itself takes shape in the form of an abstract chicken, highly geometric allowing it to remain stable & its edges allude to the crunchy texture that awaits those who dine.
An identity that is both steeped in tradition and intensely bold, it is tailored for a modern market that craves daring visuals and explosive flavors. The logo takes inspiration from classic Chinese illustrations to create a chicken chili hybrid. This art style evokes a feeling of excitement, which intensifies with the vibrant color palette, bringing out a visual heat with its daring nature.
A straightforward build, this structure is simple to implement. Its modest size makes it ideal for moving around or to fit in a designated space. That means chicken for all wherever it is needed!
Variety is the spice of life so tell us how you like it best! Whether you prefer that slow burn or the taste of liquid lava, Pop Chick serves it like you want it.